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South Indian customers can now shop on Avenues' merchants sites and pay directly from their bank accounts

3rd March 2009 – Mumbai, India

With Avenues now having 25 Indian Banks in its kitty, it continues to provide its merchants, hoteliers and event organisers with more & more payment options.

Avenues India Pvt Ltd, South-Asia’s largest integrated e-commerce company is proud to announce that South Indian Bank, one among the first private sector banks in Kerala, is a new addition to its list of bank on its direct debit engine platform. Recently, Avenues tied up with South Indian Bank for Net Banking as well as Debit Card Processing options. Through this tie-up, merchants, hoteliers and event organisers will be able to accept payments from customers of 25 Indian banks, making it the largest direct debit engine in the country.

"Since the beginning, Avenues has been committed to providing its merchants, hoteliers and event organisers with the widest range of payment options. We plan on consolidating and maintaining this milestone by continuing to add more banks and payment options to our solution,” says Mr. Vishwas Patel, CEO of Avenues.

Through this association, South Indian Bank customers will be able to use their Bank Accounts to purchase and pay for goods and services at the websites of thousands of Avenues' web merchants who retail thousands of different types of products and services. They can also book and pay for hotel accommodation, event tickets and exhibition admissions.

South Indian BankAbout South Indian Bank
One of the earliest banks in South India, South Indian Bank came into existence during the Swadeshi movement. The establishment of the bank was the fulfillment of the dreams of a group of enterprising men who came together at Thrissur in the erstwhile State of Cochin to provide for the people a safe, efficient and service oriented repository of savings of the community.

Translating the vision of the founding fathers as its corporate mission, the bank has during its long sojourn, been able to project itself as a vibrant, fast growing, service oriented and trend setting financial intermediary. South Indian Bank has the third largest branch network among Private Sector banks in India, with all its branches under Core banking System. The bank has a network of 522 branches, 267 ATMs and 15 extension counters spread across the country.

Avenues About Avenues
Incorporated in the year 2001, Avenues is South Asia’s largest payment gateway solution company powering thousands of eMerchants with eCommerce solutions and real time, multi-currency, multiple payment options online payment processing services. Avenues’ is headquartered in Mumbai, India and has subsidiary companies and offices in USA, Singapore and China. Avenues’ has developed several innovative, cutting-edge ASP hosted solutions that are used by thousands of eMerchants globally. Avenues’ has three Business Units namely– Avenues Commercial Services, Avenues Travel Industry Services and Avenues Community Related Services.

For more information, visit:
www.CCAvenue.com (for general eCommerce Processing),
www.ResAvenue.com (for Online Hotel Reservations through the Hotel website),
www.EventAvenue.com (for Online Event Management solution),
www.HotelsAvenue.com (for Online Travel Inventory Solution).
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